Align your career with purpose

Align your career with purpose

posted 12 Feb 25

The age-old adage suggests that "if you find a job you love, you'll never work a day in your life". Whilst this may be somewhat idealistic, research shows that finding employment aligned with your passions and purpose offers substantial benefits for mental wellbeing, professional growth and organisational success. 

Studies consistently demonstrate that when careers align with personal values, job satisfaction, productivity and sustained success follow naturally. Indeed, Gallup research reveals that disengaged employees contribute to roughly £8.8 trillion in lost productivity globally each year. 

We understand that feeling purposeful at work drives the strongest employee engagement. This sense of purpose motivates people to excel because they believe in their organisation's mission and derive genuine satisfaction from their contribution. 

This shift in priorities is increasingly evident, as professionals now often value purpose above salary in their career decisions. Here's how you can ensure your next role brings the fulfilment you seek. 

Understanding your values

Before seeking a purpose-driven role, it's essential to identify your core values.  

Consider: 
•    What drives you beyond financial compensation?  
•    Which causes or principles speak to you most strongly?  
•    How might your existing skills serve your purpose?  
•    What are your non-negotiables?  

Consider aspects such as flexibility, ethical practices or creative opportunities. Take time to identify which activities truly energise you. Reflect on moments in your career or personal life that have brought genuine satisfaction through meaningful contribution. Use these insights to match your skills and experience with organisations whose mission aligns with your values. 

Identifying value-aligned employers

The specialisms covered by Henderson Scott - Accountancy & Finance, Legal, Marketing, Sales and Technology - can be applied across various sectors. Whether you're drawn to startups or established firms, your expertise as an analyst, lawyer, accountant or marketing professional can be directed towards causes you believe in. 

To ensure compatibility with potential employers, thorough research is essential. Review company websites, mission statements and sustainability reports to understand their values and culture. Examine their social media presence and Glassdoor reviews to verify whether they genuinely embody their stated principles.

Evaluating purpose-driven organisations

When seeking purpose at work, look for organisations that demonstrate their values through action, particularly regarding innovation, diversity and sustainability.

Consider these concrete indicators:
•    Relevant awards, certifications or recognition (such as B Corp certification)  
•    Leadership stance on issues that matter to you
•    Case studies or news coverage highlighting the organisation's impact in areas aligned with your values

Finding purpose in your current position

If changing roles isn't currently feasible, you can still cultivate purpose in your present position. Consider your contribution to your team's success, customer satisfaction or company mission. Review your organisation's vision and values, identifying how your role supports these broader objectives. 

If organisational purpose proves elusive, create personal meaning through individual goals. Develop both short-term and long-term objectives to provide a sense of achievement and seek meaning in your daily tasks. 

Professional support

Henderson Scott specialises in connecting professionals with opportunities in Accountancy & Finance, Legal, Marketing, Sales and Technology. We focus on organisations that prioritise innovation, diversity and sustainability, offering guidance on aligning your values with your career aspirations. 

For support in identifying purpose-aligned opportunities, please contact Henderson Scott. We're here to help you develop a job search strategy that reflects both your values and professional ambitions.

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